A common sense approach to improve conversions

First thumb rule is not to make the user think! Ensure your landing page/ website answers all the below questions. 

1. I could list dozens of other things that visitors to a site shouldn't spend their time thinking about, like;

Where am I?

Where should I begin?

Where did they put...?

What are the most important things on this page?

Why did they call it that?

On the internet, the competition is always just one click away. So if you frustrate the users they'll head to a different landing page/ Website / Competitors.

2. We don't read pages. We scan them.

Generally Internet users don't read the complete page content. They always scan your web page until they find the words or phrases which they are looking for. 

Why do we scan pages, why don't we read?

    a. We are usually in a hurry.

    b. We know we don't need to read everything.

The net effect is a lot like Gary Larson's classic Far side cartoon. Do you know the difference between what we say to dogs and what they hear? In the cartoon, the dog (named Tommy) appears to be listening intently as her owner gives her a serious talking about staying out of Garbage. But from the dog's point of view, all he is saying is "blah blah blah blah TOMMY blah blah blah blah TOMMY blah blah blah blahhh”

Like TOMMY we tend to focus only on the words that seem to match the current or ongoing personal interests. And of course the trigger words that are hardwired in to our nervous system, like FREE, CHEAP, SALE, DISCOUNT and Your beautiful name.

In Reality we don’t choose the best option. We always choose the first reasonable option, a strategy known as ‘Satisficing*’. As soon as we find a link that seems like it might lead to what we are looking for, there is a very good chance that we will click it. 

Just try to keep it simple and put it straight and see if the results are improving. 

Albert Einstein has long been considered a genius by the masses. He was a theoretical physicist, philosopher, author, and is perhaps the most influential scientists to ever live.

Einstein has made great contributions to the scientific world, including the theory of relativity, the founding of relativistic cosmology, the prediction of the deflection of light by gravity, the quantum theory of atomic motion in solids, the zero-point energy concept, and the quantum theory of a monatomic gas which predicted Bose–Einstein condensation, to name a few of his scientific contributions.

Einstein received the 1921 Nobel Prize in Physics “for his services to Theoretical Physics, and especially for his discovery of the law of the photoelectric effect.”

He’s published more than 300 scientific works and over 150 non-scientific works.

Einstein is considered the father of modern physics and is probably the most successful scientist there ever was.

Locate the MMDocumentTypes.xml file in the main Dreamweaver configuration folder (not the Dreamweaver user configuration folder). The location of this folder depends on the operating system and the version of Dreamweaver:

  Dreamweaver CS3 on Windows Vista & XP:
  C:\Program Files\Adobe\Adobe Dreamweaver CS3\Configuration\DocumentTypes
  Dreamweaver 8 on Windows Vista, XP & 2000:
  C:\Program Files\Macromedia\Dreamweaver 8\Configuration\DocumentTypes
  Dreamweaver CS3 on Mac OS X:
  Mac HD:Applications:Adobe Dreamweaver CS3:Configuration:Document Types
  Dreamweaver 8 on Mac OS X: Mac HD: Applications: Macromedia Dreamweaver 8: Configuration: Document Types

1. Launch Google Chrome. From the Settings menu, click on the menu called Options.

2. Select Under the Hood. Scroll down to the Downloads section. Here, you will be able to view the currently set download location as well as have an option to change the download location.

3. In case if you would like Google Chrome to ask you for a location everytime it downloads an object – select the checkbox against the title which says “Ask where to save each file before downloading”.

This fall, a new scavenger hunt using Google Earth will be launched, with a prize valued at €50,000 (over $70,000)! Thanks to GEB reader 'Will from the UK' for letting us know about it.

These are probably the most basic ones... but I think.. the most effective!